Since 2009, Sol Meliá Cuba has placed all its trust in us to carry out communication strategy, planning and purchasing the European international media plan in countries such as Spain, United Kingdom, France and Italy.
Campaigns of image and notoriety of the hotel chain SOL MELIA in Cuba. Promotion of the 5 hotels of the Island in Europe. The main objective is to promote and enhance the image of the chain at European level increasing the reputation and image of the brand SOL MELIÁ as a reference in Cuba and the main destination for visitors to the island of Cuba from Europe.
The campaigns have the same strategy and are developed in the 4 countries of interest to the hotel chain. The strategy is divided in 2 parts: Tourism of Sun and Beach and tourism of businesses and weddings. Choice of graphic contributions of interest and prestige with topics of interest: Travel, business and weddings. We continue with the client today.
Type of services provided:
Realization of strategy of communication, planning and purchase of the international media plan of SOL MELIA CUBA. Campaign in Spain, United Kingdom, France and Italy.
Published by: OTS Media International