When we think of IKEA words like ‘Malm’, ‘Ektorp’, ‘Lack’ or ‘Billy’ come to our mind; these terms are part of our lives. The Scandinavian giant is where it is thanks to its Glocal Marketing (Global and local) defined strategy, which has made it possible that today the company is present in 49 countries, with
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From OTS Media International we can already confirm our adhesion to Agencias de España, one more step within our new strategy of growth. Agencias de España was born to assume the challenge and the responsibility to promote, defend and lead a change of mentality in our sector, and the perception of it in Spanish society.
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“Banksy: we have reserved a space for you in one of our streets…”, with this message the neighborhood of Canido (Ferrol) tries to attract one of the most famous graffiti artist in the world. Through the planning of advertisements in some of the leading newspapers in England, France and Italy we have had the opportunity
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For over four years we have been planning and purchasing Turismo de Andalucía with exceptional results, obtaining maximum coverage, GRP’S and OTS. Planning and purchase of the campaign in conventional media of TOURISMO ANDALUCIA in Europe. The countries of coverage are: Germany, France, Italy and UK. Image and branding campaign with images of the most
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Since 2009, Sol Meliá Cuba has placed all its trust in us to carry out communication strategy, planning and purchasing the European international media plan in countries such as Spain, United Kingdom, France and Italy. Campaigns of image and notoriety of the hotel chain SOL MELIA in Cuba. Promotion of the 5 hotels of the
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With the opening of new direct connections with Puerto Rico, the objective of the campaign is to increase and increase travelers and travel bookings from Europe, especially Germany and Spain. For 2015, new potential markets have also been added: Norway, Sweden, Denmark and the United Kingdom. Type of services provided: Research and market studies, media
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Development of media strategy and planning (press, magazines and online) of the Madrid City Council, as well as the management of mediation and purchase of advertising space with a previous research and an estimation of results. To publicize and enhance the image of Madrid as a leisure tourist destination in emerging markets such as Russia,
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