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IKEA, the global success doesn’t come alone

When we think of IKEA words like ‘Malm’, ‘Ektorp’, ‘Lack’ or ‘Billy’ come to our mind; these terms are part of our lives. The Scandinavian giant is where it is thanks to its Glocal Marketing (Global and local) defined strategy, which has made it possible that today the company is present in 49 countries, with
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Estrella Galicia. ‘DEAR BANKSY’ Campaign

“Banksy: we have reserved a space for you in one of our streets…”, with this message the neighborhood of Canido (Ferrol) tries to attract one of the most famous graffiti artist in the world. Through the planning of advertisements in some of the leading newspapers in England, France and Italy we have had the opportunity
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