With the opening of new direct connections with Puerto Rico, the objective of the campaign is to increase and increase travelers and travel bookings from Europe, especially Germany and Spain. For 2015, new potential markets have also been added: Norway, Sweden, Denmark and the United Kingdom. Type of services provided: Research and market studies, media
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Development of media strategy and planning (press, magazines and online) of the Madrid City Council, as well as the management of mediation and purchase of advertising space with a previous research and an estimation of results. To publicize and enhance the image of Madrid as a leisure tourist destination in emerging markets such as Russia,
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