When it comes to media planning and international advertising campaign, it is very important to take into account the legislation and the peculiarities of advertising in each country. In fact, it can be a barrier to entry to promote and advertise a product or service. The most common is to find a tax applicable only
-> Continue reading Do you know the advertising legislation of each country?
The Strategic Plan of Tourism of the Murcia Region 2015-2019 establishes as main challenges the improvement of the tourist’s perception of the “brand image” of the destination Costa Cálida – Murcia Region as a holiday destination, both facing the Summer season as the rest of the year, for which it is necessary to carry out
-> Continue reading OTS Media launches the Tourism campaign of the Murcia region in Rome
You do not learn in the faculty, nor do they teach it in schools, it does not come with an instruction manual nor is it a matter of memorizing a syllabus, but because of its extensive dimensions and its complexity, the only way to acquire knowledge is with daily practice and with experience, and, by
-> Continue reading International Advertising, a pending issue
OTS Media International will be in charge of managing the international publicity account of the Madrid City Council during the next two years after having won the public tender of the Consistory of the capital. The account belongs to Lot 3, which refers to the international publicity part of the City Council and consists of
-> Continue reading OTS Media will manage the international publicity of the Madrid City Council
As a result of intense prospecting work over the past 2 years, OTS Media International has been operating in Colombia since June of this year. With the help of our client NH Hoteles, with whom we work in some European countries, we do it since June in the Colombian, Mexican, Chilean and Argentinean markets, contributing
-> Continue reading OTS Media grows in LATAM
In order to carry out successful media campaigns, it is essential to have a good roadmap, and that is to say that you have a good briefing. Next, we will see the steps to follow and an example. But first, what is a briefing? The briefing of a media campaign is a concise, complete and
-> Continue reading The briefing of a media campaign. The steps and an example
One of our main specialties is media planning for international advertising campaigns. We are an agency that supports other agencies that come to us for help to implement their clients’ campaigns in any country in the world. Each country has its peculiarities and it is not easy to carry out campaigns abroad due, among other
-> Continue reading Turismo de Madrid chooses OTS Media for international consultancy of their last campaign of 2017
We are going to close 2017 with very good news, OTS Media International has been the international media agency that won the contest published by the Junta de Andalucía for the planning and purchase of different advertising media and the dissemination of the destination Andalucía in the Netherlands during the last period of the year
-> Continue reading OTS Media International wins the Andalusia Tourism Competition in the Netherlands
When we think of IKEA words like ‘Malm’, ‘Ektorp’, ‘Lack’ or ‘Billy’ come to our mind; these terms are part of our lives. The Scandinavian giant is where it is thanks to its Glocal Marketing (Global and local) defined strategy, which has made it possible that today the company is present in 49 countries, with
-> Continue reading IKEA, the global success doesn’t come alone
From OTS Media International we can already confirm our adhesion to Agencias de España, one more step within our new strategy of growth. Agencias de España was born to assume the challenge and the responsibility to promote, defend and lead a change of mentality in our sector, and the perception of it in Spanish society.
-> Continue reading Incorporation to Agencies of Spain