OTS Media International – International Media Agency specializing in international advertising

How we work?

We have been supporting advertising agencies for more than 20 years so that they are able to provide the best service to their clients by offering them the most complete international media strategy and planning.

INVESTIGATION

We optimize all communication channels, their diffusion, audiences and their profiles, the equivalence between media, ROI, investment and distribution by channel.

PLANNING

A media plan to: Ensure coverage, obtain the required frequency, eliminate duplication of audiences, obtain the best cost-impact and optimize the distribution of the budget.

Negotiation & Purchase

We guarantee the best process of purchasing media, the best negotiation, the highest profitability, the reservation of spaces and the automated purchase of both traditional and digital media.

MEDIA

With our experience and specialization in international campaigns we are able to offer the best mix of media for each client.

TV & CINEMA

We help to get our customers reach maximum coverage and impact with their spots

We work from the big national channels of the world that offer a great coverage until the local, provincial and regional that allow to segment the audiences.

INTERNET

Thanks to the technology, it is possible to optimize the client’s budget to the maximum and to impact the internauts obtaining the best results.

As more and more people are connected to the Internet. We manage online campaigns Premium & Display, Mobile, Video, Programmatic RTB, Social Media, Native Advertising, Emailing, SEM, etc.

PRESS

Mass media penetrating all segments of society, its coverage reaches a diverse and broad audience.

The press continues being the main means for many advertisers to whom we help to find the most related medium wherever it is to impact its target.

OOH

It allows different combinations, coverage, frequency, impact and interaction with other media.

We satisfy the international demand of our clients arriving at the zones in which more opportunities of impact are on its target.

MAGAZINES

The specific audience and permanence are factors that make them a choice for many clients.

Flexibility of reading and advertising, with magazines we offer a wide choice of regional, national and international coverage, as well as various sizes, approaches and editorial tones.

RADIO

Scope and frequency in addition to allowing segmenting the market that the customer wants to reach makes this medium a great option.

We work from the national broadcasters around the world that offer a wide range to local, provincial and regional that allow segmenting audiences at a very low cost.

Our Keys

This is how we help agencies

We announce your clients anywhere in the world

1. EXPERIENCE
Expert market knowledge, nobody knows the market better than we do, our 21 years of experience credit it.
2. FLEXIBILITY
Flexibility to adapt to each market and each agency, after these years we have worked with different types of agencies.
3. PROFITABILITY
Obsession to achieve the best data, results and the highest profitability for the agencies.
4. SERVICE
A personalized and reliable service. The agencies rate us with 9.2.

ADVANTAGE

Experienced and qualified professional team.

Direct commercial relationship with foreign publishing groups and more than 60,000 media around the world.

OTSearch. Media search tool by categories and profiles in more than 186 countries.

Access to media studies and international markets conducted by renowned Independent Research Institutes.

Objectivity in media selection.

A single coordinator for international campaigns.

Send us your Briefing, we will be happy to help you!

Market

Media planning at the international level is not an easy task. That is why it is imperative to choose a reliable and knowledgeable company to plan your campaigns internationally.

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Do not miss our latest news.

Exchange insurance, the best option for advertising campaigns in different currencies

Exchange Insurance is a type of insurance that covers the exchange risk, that is, the difference between the price of a currency at the time of its commercial contracting and its cost on the date of collection / payment of the export or import. It allows the elimination of exchange rate risks as uncertainty about
-> Continue reading Exchange insurance, the best option for advertising campaigns in different currencies

Do you know the advertising legislation of each country?

When it comes to media planning and international advertising campaign, it is very important to take into account the legislation and the peculiarities of advertising in each country. In fact, it can be a barrier to entry to promote and advertise a product or service. The most common is to find a tax applicable only
-> Continue reading Do you know the advertising legislation of each country?

OTS Media launches the Tourism campaign of the Murcia region in Rome

The Strategic Plan of Tourism of the Murcia Region 2015-2019 establishes as main challenges the improvement of the tourist’s perception of the “brand image” of the destination Costa Cálida – Murcia Region as a holiday destination, both facing the Summer season as the rest of the year, for which it is necessary to carry out
-> Continue reading OTS Media launches the Tourism campaign of the Murcia region in Rome

International Advertising, a pending issue

You do not learn in the faculty, nor do they teach it in schools, it does not come with an instruction manual nor is it a matter of memorizing a syllabus, but because of its extensive dimensions and its complexity, the only way to acquire knowledge is with daily practice and with experience, and, by
-> Continue reading International Advertising, a pending issue

OTS Media will manage the international publicity of the Madrid City Council

OTS Media International will be in charge of managing the international publicity account of the Madrid City Council during the next two years after having won the public tender of the Consistory of the capital. The account belongs to Lot 3, which refers to the international publicity part of the City Council and consists of
-> Continue reading OTS Media will manage the international publicity of the Madrid City Council

OTS Media grows in LATAM

As a result of intense prospecting work over the past 2 years, OTS Media International has been operating in Colombia since June of this year. With the help of our client NH Hoteles, with whom we work in some European countries, we do it since June in the Colombian, Mexican, Chilean and Argentinean markets, contributing
-> Continue reading OTS Media grows in LATAM

The briefing of a media campaign. The steps and an example

In order to carry out successful media campaigns, it is essential to have a good roadmap, and that is to say that you have a good briefing. Next, we will see the steps to follow and an example. But first, what is a briefing? The briefing of a media campaign is a concise, complete and
-> Continue reading The briefing of a media campaign. The steps and an example

Campaña internacional Turismo de Madrid 2017. Yomiuri Evening Edition. Japon

Turismo de Madrid chooses OTS Media for international consultancy of their last campaign of 2017

One of our main specialties is media planning for international advertising campaigns. We are an agency that supports other agencies that come to us for help to implement their clients’ campaigns in any country in the world. Each country has its peculiarities and it is not easy to carry out campaigns abroad due, among other
-> Continue reading Turismo de Madrid chooses OTS Media for international consultancy of their last campaign of 2017

OTS Media International wins the Andalusia Tourism Competition in the Netherlands

We are going to close 2017 with very good news, OTS Media International has been the international media agency that won the contest published by the Junta de Andalucía for the planning and purchase of different advertising media and the dissemination of the destination Andalucía in the Netherlands during the last period of the year
-> Continue reading OTS Media International wins the Andalusia Tourism Competition in the Netherlands

IKEA, the global success doesn’t come alone

When we think of IKEA words like ‘Malm’, ‘Ektorp’, ‘Lack’ or ‘Billy’ come to our mind; these terms are part of our lives. The Scandinavian giant is where it is thanks to its Glocal Marketing (Global and local) defined strategy, which has made it possible that today the company is present in 49 countries, with
-> Continue reading IKEA, the global success doesn’t come alone

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WE ARE A SPECIALIZED AGENCY IN INTERNATIONAL MEDIA PLANNING