OTS Media International - International Media Agency

How we work?

We have been supporting advertising agencies for more than 20 years so that they are able to provide the best service to their clients by offering them the most complete international media strategy and planning.

INVESTIGATION

We optimize all communication channels, their diffusion, audiences and their profiles, the equivalence between media, ROI, investment and distribution by channel.

PLANNING

A media plan to: Ensure coverage, obtain the required frequency, eliminate duplication of audiences, obtain the best cost-impact and optimize the distribution of the budget.

Negotiation & Purchase

We guarantee the best process of purchasing media, the best negotiation, the highest profitability, the reservation of spaces and the automated purchase of both traditional and digital media.

MEDIA

With our experience and specialization in international campaigns we are able to offer the best mix of media for each client.

TV & CINEMA

We help to get our customers reach maximum coverage and impact with their spots

We work from the big national channels of the world that offer a great coverage until the local, provincial and regional that allow to segment the audiences.

INTERNET

Thanks to the technology, it is possible to optimize the client’s budget to the maximum and to impact the internauts obtaining the best results.

As more and more people are connected to the Internet. We manage online campaigns Premium & Display, Mobile, Video, Programmatic RTB, Social Media, Native Advertising, Emailing, SEM, etc.

PRESS

Mass media penetrating all segments of society, its coverage reaches a diverse and broad audience.

The press continues being the main means for many advertisers to whom we help to find the most related medium wherever it is to impact its target.

OOH

It allows different combinations, coverage, frequency, impact and interaction with other media.

We satisfy the international demand of our clients arriving at the zones in which more opportunities of impact are on its target.

MAGAZINES

The specific audience and permanence are factors that make them a choice for many clients.

Flexibility of reading and advertising, with magazines we offer a wide choice of regional, national and international coverage, as well as various sizes, approaches and editorial tones.

RADIO

Scope and frequency in addition to allowing segmenting the market that the customer wants to reach makes this medium a great option.

We work from the national broadcasters around the world that offer a wide range to local, provincial and regional that allow segmenting audiences at a very low cost.

Our Keys

This is how we help agencies

We announce your clients anywhere in the world

1. EXPERIENCE
Expert market knowledge, nobody knows the market better than we do, our 21 years of experience credit it.
2. FLEXIBILITY
Flexibility to adapt to each market and each agency, after these years we have worked with different types of agencies.
3. PROFITABILITY
Obsession to achieve the best data, results and the highest profitability for the agencies.
4. SERVICE
A personalized and reliable service. The agencies rate us with 9.2.

ADVANTAGE

Experienced and qualified professional team.

Direct commercial relationship with foreign publishing groups and more than 60,000 media around the world.

OTSearch. Media search tool by categories and profiles in more than 186 countries.

Access to media studies and international markets conducted by renowned Independent Research Institutes.

Objectivity in media selection.

A single coordinator for international campaigns.

Send us your Briefing, we will be happy to help you!

Market

Media planning at the international level is not an easy task. That is why it is imperative to choose a reliable and knowledgeable company to plan your campaigns internationally.

BLOG

Don't miss our last campaigns.

The briefing of a media campaign. The steps and an example

In order to carry out successful media campaigns, it is essential to have a good roadmap, and that is to say that you have a good briefing. Next, we will see the steps to follow and an example. But first, what is a briefing? The briefing of a media campaign is a concise, complete and
-> Continue reading The briefing of a media campaign. The steps and an example

Campaña internacional Turismo de Madrid 2017. Yomiuri Evening Edition. Japon

Turismo de Madrid chooses OTS Media for international consultancy of their last campaign of 2017

One of our main specialties is media planning for international advertising campaigns. We are an agency that supports other agencies that come to us for help to implement their clients’ campaigns in any country in the world. Each country has its peculiarities and it is not easy to carry out campaigns abroad due, among other
-> Continue reading Turismo de Madrid chooses OTS Media for international consultancy of their last campaign of 2017

OTS Media International wins the Andalusia Tourism Competition in the Netherlands

We are going to close 2017 with very good news, OTS Media International has been the international media agency that won the contest published by the Junta de Andalucía for the planning and purchase of different advertising media and the dissemination of the destination Andalucía in the Netherlands during the last period of the year
-> Continue reading OTS Media International wins the Andalusia Tourism Competition in the Netherlands

IKEA, the global success doesn’t come alone

When we think of IKEA words like ‘Malm’, ‘Ektorp’, ‘Lack’ or ‘Billy’ come to our mind; these terms are part of our lives. The Scandinavian giant is where it is thanks to its Glocal Marketing (Global and local) defined strategy, which has made it possible that today the company is present in 49 countries, with
-> Continue reading IKEA, the global success doesn’t come alone

Incorporation to Agencies of Spain

From OTS Media International we can already confirm our adhesion to Agencias de España, one more step within our new strategy of growth. Agencias de España was born to assume the challenge and the responsibility to promote, defend and lead a change of mentality in our sector, and the perception of it in Spanish society.
-> Continue reading Incorporation to Agencies of Spain

Estrella Galicia. ‘DEAR BANKSY’ Campaign

“Banksy: we have reserved a space for you in one of our streets…”, with this message the neighborhood of Canido (Ferrol) tries to attract one of the most famous graffiti artist in the world. Through the planning of advertisements in some of the leading newspapers in England, France and Italy we have had the opportunity
-> Continue reading Estrella Galicia. ‘DEAR BANKSY’ Campaign

Tourism of Andalusia

For over four years we have been planning and purchasing Turismo de Andalucía with exceptional results, obtaining maximum coverage, GRP’S and OTS. Planning and purchase of the campaign in conventional media of TOURISMO ANDALUCIA in Europe. The countries of coverage are: Germany, France, Italy and UK. Image and branding campaign with images of the most
-> Continue reading Tourism of Andalusia

Sol Meliá Cuba Int

Since 2009, Sol Meliá Cuba has placed all its trust in us to carry out communication strategy, planning and purchasing the European international media plan in countries such as Spain, United Kingdom, France and Italy. Campaigns of image and notoriety of the hotel chain SOL MELIA in Cuba. Promotion of the 5 hotels of the
-> Continue reading Sol Meliá Cuba Int

Puerto Rico Tourism

With the opening of new direct connections with Puerto Rico, the objective of the campaign is to increase and increase travelers and travel bookings from Europe, especially Germany and Spain. For 2015, new potential markets have also been added: Norway, Sweden, Denmark and the United Kingdom. Type of services provided: Research and market studies, media
-> Continue reading Puerto Rico Tourism

City Hall Madrid

Development of media strategy and planning (press, magazines and online) of the Madrid City Council, as well as the management of mediation and purchase of advertising space with a previous research and an estimation of results. To publicize and enhance the image of Madrid as a leisure tourist destination in emerging markets such as Russia,
-> Continue reading City Hall Madrid

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WE ARE A SPECIALIZED AGENCY IN INTERNATIONAL MEDIA PLANNING